#VEHICLE EXPERTEERS  
We are WOW!

Welcome to the #VEHICLEEXPERTEERS

WOW! Keyvisual

 

WOW! Würth Online World GmbH is an internationally operating company in the field of multi-brand vehicle diagnostics, ADAS calibration, air conditioning service and exhaust emission testing

 

Our history as #VEHICLEEXPERTEERS of the Würth-Group began on 01.10.2000 with the founding of the company in Gaisbach-Künzelsau.
Therefore we have already over 24 years of professional automotive experience in the back of our trunk.

 

With over 200 employees, we distribute future-oriented, practical solutions and investment goods for automotive workshops. More than 50,000 customers in over 50 countries worldwide rely on solutions from WOW!

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Company history - 25 years of WOW!
2000
2002
2004
2006
2007
2011
2012
2013
2015
2017
2019
2020
2021
2022
2023
2024
2025

2000

With the clear aim of marketing the increasingly important topic of ‘vehicle diagnostics’ and ‘technical data’ to vehicle workshops, WOW! Würth Online World GmbH was founded on 1 October 2000.

 

The four employees of the first hour are dedicated to setting up and developing diagnostic solutions for vehicle workshops.

2002

The product portfolio is expanded to include the ‘WOW! Emission’ emissions testing systems.

 

The first trade fair appearance takes place at the leading international trade fair Automechanika in Frankfurt.

 

In addition, WOW! is honoured with the ‘Federal Prize for Outstanding Innovative Achievements for the Skilled Crafts 2002’ by the Federal Ministry of Economics in Germany.

2004

A new era dawns for WOW! with the sale of the ‘Snooper’ diagnostic interface.

 

In addition, sales of emissions testing systems are continuing to grow.

2006

WOW! expands into Eastern Europe and launches sales via the Würth national companies in Bosnia, Croatia, Poland, Serbia and the Czech Republic.

 

With the addition of 'Snooper Pocket PC' to the product portfolio, WOW! offers an alternative to existing diagnostic systems.

2007

With the ‘Cargo Information System’ (CIS), WOW! is launching diagnostics for commercial vehicles.

2011

WOW! continues to grow. Additional workplaces are created with a container next to the company building. A necessary and important step for further growth.

 

With the opening of the Competence Centre in Kupferzell, a training centre is created to meet the needs of national and international training courses for customers, sales staff and service technicians.

2012

In January, WOW! proudly introduces the brand new 'Snooper+', marking the entry into the next generation of vehicle diagnostics.

 

The new series of A/C service units - the WAC 2000 Series - is also launched.

2013

In 2013, the establishment of our first international subsidiary, WOW! Switzerland, marked a significant milestone in the company's history.

2015

WOW! celebrates its 15th anniversary under the motto '15 years of passion & profession'. WOW! has grown from a small business to a well-established medium-sized company.

2017

With the founding of the second foreign subsidiary in Italy, WOW! becomes an independent manufacturer of A/C service units.

The first air conditioning service unit manufactured in-house is presented - the COOLIUS series is born.

2019

The diagnostic portfolio is expanded to include the calibration system WOW! ACS cars for the successful calibration of driver assistance systems.

 

In addition, WOW! is successfully certified to ISO 9001 by TÜV SÜD for the first time.

2020

During the global pandemic, WOW! is celebrating its 20th birthday with the motto 20 years of KNOW. SHARE. SOLVE!

 

Due to the cancelled trade fairs, the first digital live product demonstrations, the WOW! HOW SHOWS, were launched to keep in touch with customers during the global pandemic.

2021

The new, in-house developed diagnostic interface LOOQER is launched.

Alongside the LOOQIT software, this new communication interface is the heart of the DIALOOQ diagnostic system.

2022

The product portfolio grows with the introduction of the Automatic Transmission Flushing System WOW! ATFS.

2023

The emissions testing product portfolio in Germany is expanded to include the particle counter WPA for legally compliant emissions testing from Euro 6 diesel vehicles in accordance with 'Leitfaden 6'.

2024

The diagnostics product portfolio is expanded in Germany with the introduction of remote diagnostics.

Remote diagnostics is a supporting service that enables diagnostic and service work on the vehicle in the workshop from a distance.

2025

WOW! what a year - VEHICLE EXPERTEERS of the Würth Group is celebrating its 25th anniversary.

Customers can build on 25 years of experience in sustainable workshop solutions for automotive multi-brand diagnostics, vehicle calibration, air conditioning service and emissions testing.

Certificate:
Quality managementsystem DIN EN ISO 9001:2015 (2022) and IHK training company

Reliable quality management is essential in order to meet our claim of offering customer-oriented, clear and consistent solutions.
This can be seen above all in our WOW! HOW principle and demonstrably our DIN EN ISO 9001:2015 certification.

WOW! Principle

 

Our mission is the continuous development of innovative, customer- and future-oriented solutions for the automotive industry, to help you understand vehicles even better.

In doing so, we work in accordance with our

WOW! HOW Principle

 

We work by the motto

"We work with heart and passion.
Because where WOW! is written, WOW! is inside!"

 

Our company values – WE ARE


passionate

We do what we do with full dedication and with enthusiasm for smart and sustainable technologies.


skill enhancers

With our development skills and our technical expertise,we are a 24/7 problem solution provider.


future-oriented

Our procedures and tools are modern –our motivation is to be fast and sustainable.


empathic

We try to understand our counterpart. We try to see things from their point of view and interact as equals.


helpful

Partnerships are important to us. Our way of working is designed to support our customers. We are flexible, loyal and trusted.We value trust and want people to trust us.

Words of our general manager
Frank Bartsch

Frank Bartsch,
Managing Director

"I believe it is important for the future that the history of WOW! is never forgotten. I am also convinced that values created in WOW! over the past 20 years are a fundamental foundation for the future of the company and its employees."

 

WOW! Partner

PARTNER

WOW! uses synergy effects so that you can profit from them!

With WOW! you have more than just a strong partner at your side.

As experts in their fields, you receive a competent all-round service from us and our partners in the area of workshop equipment.

Do you have any questions or would like a personal consultation?

The vehicle experteers are only one click away info@wow-portal.com