Welcome to the #VEHICLEEXPERTEERS

WOW! Würth Online World GmbH is an internationally operating company in the field of multi-brand vehicle diagnostics, ADAS calibration, air conditioning service and exhaust emission testing
Our history as #VEHICLEEXPERTEERS of the Würth-Group began on 01.10.2000 with the founding of the company in Gaisbach-Künzelsau.
Therefore we have already over 24 years of professional automotive experience in the back of our trunk.
With over 200 employees, we distribute future-oriented, practical solutions and investment goods for automotive workshops. More than 50,000 customers in over 50 countries worldwide rely on solutions from WOW!
Company history - 25 years of WOW!
2000
With the clear aim of marketing the increasingly important topic of ‘vehicle diagnostics’ and ‘technical data’ to vehicle workshops, WOW! Würth Online World GmbH was founded on 1 October 2000.
The four employees of the first hour are dedicated to setting up and developing diagnostic solutions for vehicle workshops.

2002
The product portfolio is expanded to include the ‘WOW! Emission’ emissions testing systems.
The first trade fair appearance takes place at the leading international trade fair Automechanika in Frankfurt.
In addition, WOW! is honoured with the ‘Federal Prize for Outstanding Innovative Achievements for the Skilled Crafts 2002’ by the Federal Ministry of Economics in Germany.

2004
A new era dawns for WOW! with the sale of the ‘Snooper’ diagnostic interface.
In addition, sales of emissions testing systems are continuing to grow.

2006
WOW! expands into Eastern Europe and launches sales via the Würth national companies in Bosnia, Croatia, Poland, Serbia and the Czech Republic.
With the addition of 'Snooper Pocket PC' to the product portfolio, WOW! offers an alternative to existing diagnostic systems.

2007
With the ‘Cargo Information System’ (CIS), WOW! is launching diagnostics for commercial vehicles.

2011
WOW! continues to grow. Additional workplaces are created with a container next to the company building. A necessary and important step for further growth.
With the opening of the Competence Centre in Kupferzell, a training centre is created to meet the needs of national and international training courses for customers, sales staff and service technicians.

2012
In January, WOW! proudly introduces the brand new 'Snooper+', marking the entry into the next generation of vehicle diagnostics.
The new series of A/C service units - the WAC 2000 Series - is also launched.

2013
In 2013, the establishment of our first international subsidiary, WOW! Switzerland, marked a significant milestone in the company's history.

2015
WOW! celebrates its 15th anniversary under the motto '15 years of passion & profession'. WOW! has grown from a small business to a well-established medium-sized company.

2017
With the founding of the second foreign subsidiary in Italy, WOW! becomes an independent manufacturer of A/C service units.
The first air conditioning service unit manufactured in-house is presented - the COOLIUS series is born.

2019
The diagnostic portfolio is expanded to include the calibration system WOW! ACS cars for the successful calibration of driver assistance systems.
In addition, WOW! is successfully certified to ISO 9001 by TÜV SÜD for the first time.

2020
During the global pandemic, WOW! is celebrating its 20th birthday with the motto 20 years of KNOW. SHARE. SOLVE!
Due to the cancelled trade fairs, the first digital live product demonstrations, the WOW! HOW SHOWS, were launched to keep in touch with customers during the global pandemic.

2021
The new, in-house developed diagnostic interface LOOQER is launched.
Alongside the LOOQIT software, this new communication interface is the heart of the DIALOOQ diagnostic system.

2022
The product portfolio grows with the introduction of the Automatic Transmission Flushing System WOW! ATFS.

2023
The emissions testing product portfolio in Germany is expanded to include the particle counter WPA for legally compliant emissions testing from Euro 6 diesel vehicles in accordance with 'Leitfaden 6'.

2024
The diagnostics product portfolio is expanded in Germany with the introduction of remote diagnostics.
Remote diagnostics is a supporting service that enables diagnostic and service work on the vehicle in the workshop from a distance.

2025
WOW! what a year - VEHICLE EXPERTEERS of the Würth Group is celebrating its 25th anniversary.
Customers can build on 25 years of experience in sustainable workshop solutions for automotive multi-brand diagnostics, vehicle calibration, air conditioning service and emissions testing.

Certificate:
Quality managementsystem DIN EN ISO 9001:2015 (2022) and IHK training company
Reliable quality management is essential in order to meet our claim of offering customer-oriented, clear and consistent solutions.
This can be seen above all in our WOW! HOW principle and demonstrably our DIN EN ISO 9001:2015 certification.

Our mission is the continuous development of innovative, customer- and future-oriented solutions for the automotive industry, to help you understand vehicles even better.
In doing so, we work in accordance with our
WOW! HOW Principle
We work by the motto
"We work with heart and passion.
Because where WOW! is written, WOW! is inside!"
Our company values – WE ARE

Frank Bartsch,
Managing Director
"I believe it is important for the future that the history of WOW! is never forgotten. I am also convinced that values created in WOW! over the past 20 years are a fundamental foundation for the future of the company and its employees."

PARTNER
WOW! uses synergy effects so that you can profit from them!
With WOW! you have more than just a strong partner at your side.
As experts in their fields, you receive a competent all-round service from us and our partners in the area of workshop equipment.