20 YEARS KNOW. SHARE. SOLVE. | 01.10.2000 - 01.10.2020

Providing you with useful and future-proof tools to help you, the mechanics, understand and repair vehicles as quickly and easily as possible, that was and is our goal for 20 years.

The story behind WOW! Würth Online World - as a video podcast

End of July 2020 our WOW! Managing Directors Frank Bartsch, Frank Konietzke, Frank Schäfer, Michael Reuther and Markus Kühnemann reflected on 20 years of WOW! in a round table discussion.

What became clear is that all five managers love what they do and enjoy sharing success with our customers and our WOW! employees.

The term WOW! is an exclamation of joy and fits "like a glove".



Because at WOW! we work with fun, joy, a lot of heart and passion - and that' s what it says. In the management, the employees, in service, the products and finally in the workshop.

WOW! Management:
Michael Reuther, Frank Konietzke, Frank Bartsch, Frank Schäfer and Markus Kühnemann
WOW! Managing directors:
Frank Konietzke und Frank Bartsch

We develop and offer solutions from the workshop for the workshop.

We are one of the leading service providers for vehicle diagnosis, vehicle data, air conditioning service and exhaust emission testing.

We build future-oriented vehicle repair solutions. This means that we help our customers to understand vehicles and thus solve complex tasks quickly and easily.


  • 01/10/2000

Cooperations within WÜRTH
  • WABCOWÜRTH Workshop Services GmbH (DE)
  • AUTOCOM Diagnostic Partner AB (SWE)

Company Head Office
  • Germany, 74653 Künzelsau

  • Quality Management System DIN ISO 9001:2015
  • IHK training company

  • About 260 throughout Europe*
    *With reference to the strategic business unit WOW GROUP

  • Federal prize for outstanding innovative achievements for the trade

  • Germany: Künzelsau, Schorndorf, Haag
  • Italy: Faenza

  • Sweden: Trollhättan
  • UK: Erith, Kent

  • Switzerland: Arlesheim


ISO 9001:2015
WOW! was certified according to ISO 9001:2015 by TÜV Süd. ISO 9001 is the most important standard in quality management, both nationally and internationally. It forms the basis for our internal continuous improvement process, which is constantly checked and improved.
Main certificate Development, sales and service
Certificate software development and hotline
Certificate Storage and logistic



WOW! is using the power of synergy therefore you can get profit out of it! We are your strong partner: As an expert in this area you as our partner can use all additional benefits of a complete all-in-one-package in the area of workshop equipment.