We are WOW!


WOW! Keyvisual


WOW! Würth Online World GmbH is an internationally operating company in the field of multi-brand vehicle diagnostics, ADAS calibration, air conditioning service and exhaust emission testing


Our history as #VEHICLEEXPERTEERS of the Würth-Goup began on 01.10.2000 with the founding of the company in Gaisbach-Künzelsau.
Therefore we have already over 20 years of professional automotive experience in the back of our trunk.


With over 200 employees, we distribute future-oriented, practical solutions and investment goods for automotive workshops.
More than 50,000 customers in over 50 countries worldwide rely on solutions from WOW!

years of experience
customers worldwide


Quality managementsystem DIN EN ISO 9001:2015 (2022) and IHK training company

Reliable quality management is essential in order to meet our claim of offering customer-oriented, clear and consistent solutions.
This can be seen above all in our WOW! HOW principle and demonstrably our DIN EN ISO 9001:2015 certification.

WOW! Principle


Our mission is the continuous development of innovative, customer- and future-oriented solutions for the automotive industry, to help you understand vehicles even better.

In doing so, we work in accordance with our WOW! HOW Principle



We work by the motto

"We work with heart and passion.
Because where WOW! is written, WOW! is inside!"


Our company values

We are passionate

We do what we do with full dedication and with enthusiasm for smart and sustainable technologies.

We are skill enhancers

With our development skills and our technical expertise,we are a 24/7 problem solution provider.

We are future-oriented

We are future-oriented. Our procedures and tools are modern –our motivation is to be fast and sustainable.

We are empathic

We try to understand our counterpart. We try to see things from their point of view and interact as equals.

We are helpful

Partnerships are important to us. Our way of working is designed to support our customers.
We are flexible, loyal and trusted.We value trust and want people to trust us.

Words of our general managers
Managing Director Frank Bartsch

Frank Bartsch,
Managing Director

"I believe it is important for the future that the history of WOW! is never forgotten. I am also convinced that values created in WOW! over the past 20 years are a fundamental foundation for the future of the company and its employees."


Managing Director Frank Konietzke

Frank Konietzke,
Managing Director

"In our market we are probably the only company that has development, production, service and sales under one roof. This is exactly what distinguishes us from all our competitors and is our great strength. Service will be important in the future!"


WOW! Partner


WOW! uses synergy effects so that you can profit from them!

With WOW! you have more than just a strong partner at your side.

As experts in their fields, you receive a competent all-round service from us and our partners in the area of workshop equipment.

Do you have any questions or would like a personal consultation?

The vehicle experteers are only one click away info@wow-portal.com